I'm completely, pleasantly surprised. I was expecting something gimmicky and disgusting. In actuality, it works. I'm not sure what to say about flavor other than this is smooth and tastes like cold brewed coffee whiskey. The nice thing is that there is no sugar added, unlike most coffee vodka. The nose has a pleasant, soft, cold brew aroma that is coffee first, whiskey second. The flavor is smooth, and tastes like mildly extracted coffee fused with Jameson. I guess, I'm pleasantly surprised because it tastes like what I hoped it would taste like, instead of tasting like what I feared it would taste like.