I rather like this for being such an inexpensive rum! I get my sweet rum that goes well with a cola or alone. Strong caramel aroma with rootbeer. In the mouth it's smooth with the strong caramel again, a little butterscotch, and some rootbeer but that's mostly in the finish. Keeping it in the mouth the flavor transitions into hints of banana & vanilla. Works well for mixed drinks where sweetness and caramel are wanted. No matter how it's downed the spice is not obtrusive and comes on more at the end. Rating is based on neat sipping.