Very simple whiskey. Tried it based on a friends recommendation. Compared to regular Jack Daniels it's much better. Nose is very much acetone with sweetness underneath. Palette reminds me more of spice and brown sugar than banana that seems to be a popular opinion. I found the finish to be more harsh than Bib & Tucker, which is is a higher alcohol content. The burn is not so much as to be unpleasant, just assertive. This is as cheap of a bourbon as I think I would buy to drink straight. Though I wouldn't be to proud to offer this to someone to mix with a Coke.