I hated Jim Beam. White label and apple were very low rated whiskies, but this one... this one is a Marvel. It changed my whole perspective of the brand. An instant favorite. When i tasted it i wanted to score it with lower points because i am not a fan of the brand, but this was so good that i gave it the true score. On the nose, fantastic: cola, grapes, a dim spicyness, perfumed vanilla. Letting it sit for a couple minutes will release banana aromas, caramel, banana split, banana ice cream, and wood smoke like a fireplace. Simply outstanding. On the palate two notes, but beautifully crafted: banana and cinnamon. Finish is long, creamy and spicy. I really enjoyed it, i have read good reviews everywhere before tasting it and it did not dissapointed me. I rate this baby a nice 92 over 100 and i absolutely recommend it. Cheers!