I made a bet with a couple friends that they could not differentiate vodka in a blind set up. Each of us brought a bottle of our chosen vodka and I, not being a fan of vodka, chose Tito's because it is inbetween premium and bottom shelf and I know my friends are cheap bastards. Long story short 3 out of the 5 of us liked Tito's the most out of Tito's, Pinnacle, Smirnoff, Burnett's and Absolut.