I tasted it straight and I dug it, I mean I dig pretty much any bourbon so far, even Evan Williams, on it's own I didn't taste too much distinction but I liked it. It wasn't till I had it with cola that I really noticed the flavor, since i'm so used to drinking bourbon with cola. I'm anxious to try it in other bourbon cocktails I drink such as Whiskey Sour & whatever a Bourbon and Cream Soda is called. Those are my 3 go-to's depending on how soon i want to sleep after.