I will say I quite like this. I know it's Matthew McConaughey's bourbon so I did all I could to remind myself that a bourbon isn't good just because a celebrity says it is. Despite this, however, I objectively do like this. It's not the best bourbon I've had, but the thing I love about it is that mesquite influence. It turns this bourbon from some basic entry bourbon into something that's actually pretty different than most other bourbons in this price-range. It has this beautiful old-fashioned dusty flavor that I generally find in Scotches that I love. It has some rich vanilla and caramel notes that's wrapped in this "smoky" blanket. The reason I say "smoky" is because it's not smoky like an Islay Scotch, but it has this charred BBQ quality that I absolutely adore. Because of the mesquite charcoals, it does have a character similar to that of Tennessee whiskey. However, I find it less sharp and easier to drink than Tennessee whiskies of a similar price. And that brings me to my final point, the price. I got this for $40. And I believe that is too much for this. When I was on vacation I saw it for 32 and 35 a couple of times and didn't want to risk flying with it in checked luggage. But, for that price I could see myself getting this again and if prices around my area decrease then I will. But this is not a $40 bourbon. This is, in reality, a $25 bourbon that's been improved through a unique process so I'll give it an extra $10 to make it 35, but that's about it. So if you find it for 35 or below then definitely get it because it probably is more different than anything else at that price.