This vodka has the cleanest flavor that I have encountered. It tastes pure, like a fresh spring, with just a hint of citrus. Although I wouldn't drink it straight because it has no flavor, its lack of antiseptic notes makes it the perfect mixer. The balanced flavor is amazing and the smoothness is superb. This is really an accomplished vodka. It's a clean, neutral flavor, with some clear sweetness that tends a bit toward being sickly and brings in just a hint of wheat. There's not much alcohol flavor here at all, though it can be a bit bitter. It's a very good vodka, though there's nothing amazing about it. There's a tad of oily bitterness, but it's under control. The more I drink this, the less I really understand what all of the big fuss is about. It's a bit richer and more viscous than Belvedere perhaps, but it's also simpler. I'm thinking a 14 to 15.