Finally saw this at Total Wine for $35 so had to. 10yr is about $10 more so comparison is needed. I will say the neck pour was like a scotsman in your face screaming loudly. Thats the aggressive nature of the hot smoky peat. It did mellow with air so waited to near bottle end for assessment. Poured neat nose is salted bacon fat and peanut butter. Throw in some volcanic ash and a bit of fresh malt and you're there. Palate is peaty malt with chili pepper and heavy charred barrel. A light sweetness works itself in but is always a bit player. It was much more smoke laden through the first half of bottle and spicy hot too. It calmed into a relatively drinkable Islay bargain. Finish is not as long as other contenders but still solid with standard smoke and drying malty wood notes. Overall a solid value and the new smoke & coke king. Nowhere near as complex and deep as other Ardbeg choices so you do get what you pay for here. A young raw somewhat flawed scotch that redeems itself with bold purity that you cant deny. I went back to back with the 10yr as my son was visiting and got me a bottle for fathers day....good kid. The 10 is more oily with greater complexity, richness , depth and sustain. Well worth the upcharge and makes a case for skipping wee beastie altogether. I contend this is not a dig on WB rather than a testament to how massively strong the 10 yr is. Imo this stuff is worth the purchase/repurchase especially if the 10 has a high cost spread in your region.