Light candied fruit aroma. Strong alcohol burn destroys any enjoyment for this as a sipper! I can't really get a good flavor profile...sweetened rubbing alcohol? Does way better as a mixer with floral sweetness. I'd only use it for mixing but at this price point it's not worth it at all. One can readily get two or three bottles of something far more palatable -- for sipping and/or mixing -- for the cost of this single bottle. Rating is based on neat sipping.