I'd sip this, but I wouldn't love it. This is some sweet, fruity bourbon with a lot of vanilla. Confectioner's sugar is definitely present, so the flavor is a bit off, but there is enough going on here to keep it from being totally dull. Sweet is the dominant flavor, but it isn't bad. Jim Beam Black is better and only slightly more expensive. There's a decent amount of complexity here. The flavors have more punch than those of Jim Beam Black, but they also have less banana and are a bit lighter. It's a bit of a tough choice between the two, but Jim Beam has more licorice and cinnamon come out as it goes on, compensating for its initial mellowness. Also the Jim Beam has some more richness throughout. Jim Beam is definitely a better mixer. The banana from Jack Daniel's is gross in comparison.