It's good, but I don't see they hype about it. It's made with a bourbon mashbill and it tastes... pretty much like a bourbon. Loads of caramel and brown sugar on the nose and palate along with some vanilla and butterscotch. Not much of a char/smokey taste from the used barrels, you get much more of the spirit. It is easy to drink, not very spiky at all. I like it, but don't come at it thinking it's something totally different than a bourbon.