Before you even lower your nose to the glass you are expecting cinnamon and as expected that is what it delivers. However there is a little more going on here, such as hints of nutmeg and clove and just a little woodiness. The best way to describe it is when you walk into a Christmas section of a store and they just put out those scented pinecones. The initial palate is far sweeter then the nose suggests, and also far smoother with a great mouthfeel. Due to the previous nosing you would be forgiven for not remembering that this is a Canadian whiskey so now it starts to make sense. Upon swallowing though, there is no whiskey to be found.. I believe the mash bill is probably 51% Big Red gum, 35% Cinnamon hearts, and 14% Hot Tamales. The finish is over quick in terms of any flavour (other than cinnamon) but there is a lingering tingle and warmth in the back of the throat which is surprising since its only 33% ABV and Canadian. The above review is from a neat pour in a glencairn, but I also tried it with ice, and it is far superior. The sweet cinnamon is far more enjoyable when its cold and slightly diluted. I'm sure its probably good in some sort of cocktail as well.