I think they made up a lot of the flavors that I'm supposed to be tasting in this rum, but I definitely tasted caramel, molasses, and banana, so this rum had more depth than Kraken. Additionally, I am impressed by its smoothness at 94 proof. Double gold seems like an exaggeration, but I can't deny the technical competence of Jonah's Curse and I enjoyed it OK. And it's cheap! It is super sweet though and quite mild. A good choice for mixing in a tropical drink.