This vodka has a fairly robust flavor that lingers. It is on the herbal side with a balance of sweet and bitter. There are hints of antiseptic, but the finish is more like a mild Jaegermeister. Some fruit and smoke are present, but not overwhelming. The grain highlights the antiseptic, which is disappointing. It isn't bad, but Popov's flavors are off enough that its subtlety does not make it a clear winner.