It smells like tobacco - well, an ash tray really. There are some sour notes that hint at vegetation and a bit of lime, but also smell strongly like tobacco. It's surprisingly smooth with a huge amount of smoke and iodine. It has some sweetness, but not a tremendous amount. There's some stuff going on here, but it isn't terribly complex and the flavors that are here aren't terribly good either. The second tasting is much better, but still not that good. It's quite bitter with a lot of herbal elements. There's some fruit like lemon and underripe pineapple with maybe a hint of lime. It's a solid mixed, but not a sipper. That bitterness is hard to overcome and it still tastes a bit off. I have no idea why the Distiller reviewer thinks that this is fruity and sweet. As far as I can tell, it's bitter with minerals and other unappealing flavors. There's some nice fruitiness, but then it tastes like a tire fire. Good Lord, is this the Clan MacGregor of tequila? The bitter punch in the face at the front masks see more interesting fruity and vegetal flavors. It reminds me a bit of a cross between Cabeza Blanco and Fortaleza Blanco, but generally worse. The subtle hints of character are nice, but they're too subtle.