Sweet but not very rich. There is some fun apple and orange flavor with some caremely brown sugar. Wood is there for sure. Unfortunately, there is a sort of bitter, off flavor. Spices (cinnamon and a substantial amount of ginger) are quite present, but not overwhelming. It's sweet, it's mild, it's kind of fun. It would be a great mixer, but it isn't really a sipper. There is a lot of cinnamon mixed with cherry and bruleéd bananas. It's fairly rich and packs a punch, but it also has a lot of harshness and clear alcohol flavor. Still, it's actually pretty good. It beats Evan Williams Black and Colonel Lee, though the banana flavor is weird (though perhaps fun in a tropical way). It has less richness than the Woodford Reserve Double Oaked, but it consequently has less banana and its balance of flavors and oak tastes more appropriate. Sadly, the two taste about the same in terms of quality. Both beat Colonel Lee though. Compared with Jim Beam Black, this isn't as rich and it lacks they nice licorice flavor. I can see how the choice is a matter of preference, but I prefer the Jim Beam a little bit. Honestly, regular Jack Daniel's avoids the gross alcohol flavor that this has. This might beat Gentleman Jack by virtue of having more character (and less banana) despite having more flaws, but it tastes quite young and harsh. Actually, with its nice bit of cherry flavor, I'd say that this beats regular Jack Daniel's too by a far margin (1-2 points). Jack Daniel's Single Barrel is substantially better, combining smoothness with complexity and reasonable flavors (but also more banana). A solid 2 point difference, but surprisingly not more than that.