Smell - lots of baking spice, a sweet note between candy and honey. Taste - its smooth going down then the spice hits the back of your throat. Little tingles on the roof of my mouth as the sweetness and spice mix nicely. The more sips I take the sweeter it gets. Finish - smokey with the spice with a bit of that gummy after taste you get from some gummy bears or worms. Overall - good to sip and enjoy lively one super enjoyable as you sip and sip