I’m very familiar with this company. They actually started out as a restaurant/brewery. Beer selection is pretty good, but that’s another story. I actually like a number of products Hard Truth puts out. The cinnamon vodka is really good. I will premise it doesn’t drink like a vodka and I would agree with the previous post that almost feels more like a liqueur. It is sweet, but it’s not artificial, company uses 2 different types of cinnamon and pure cane sugar to sweeten. If Fireball is your thing then I would strongly recommend trying this because in my opinion it puts Fireball to shame, much smoother, better flavor, and doesn’t have that super sweet syrupy feel. It isn’t high in proof, but it’s sneaky smooth. You could probably drink half the bottle and not even know it. Good mixer especially for fall and winter time drinks, and for the price point I’d take this over Hot Damn, Fireball, or any other similar liqueurs. You could also drink this straight or with some ice as well and just have it as a nice little sipper. If you visit one of their restaurants in Indiana they should give you a taste if your on the fence.