The spice really builds while drinking this. Its body is more substantial than Skyy's. There's a lot more fruit going on here, which is kind of nice. Actually, after drinking a couple of other vodkas, the rubber flavor is gone and it's mostly a fruity, spicy vodka. So, I don't think this is a very reliable tasting and I won't give a score. Right now though, aside from the harshness, I'm rather liking this vodka.