There might be a slight mineral smell on the nose, but that's about it. It has a bit more character to its flavor than Platinum 7X, but it's also a fair bit harsher. It isn't super harsh, but it definitely isn't as smooth. There's more sweetness than bitterness here and there's a nice balance of earth with some bit of grain. At times, I think there's a faint hint of fruit, but I'm not quite sure what. It's more toward the citrus side though. I like the Platinum 7X better, but this is surprisingly no slouch. The harshness has a clean peppery element to it that works. There's nothing really exciting here, but it's fairly well rounded. A respectable choice. I really thought that this would taste horribly like chemicals, but it's more of just a fairly mild, ho-hum vodka with some nice but fairly nondescript richness and sweetness. There is something a tad odd in the flavor that I can't quite place, but it's still a solid vodka. The richness here definitely has some bitterness that is a bit more akin to rubber than Platinum 7X is, but there's a hint of fruitiness in it too. Not bad, but not special either.