There's an immediate burn like in a bottled in bond bourbon. There's also a nice fullness and sweetness to it. There's some pepper with the harshness and also a faint hint of sulfur, unfortunately. It's a very faint hint, so it would be drowned out in most any mixed drink, but it is there. I like the high proof and viscous sweetness and richness that come with it, but aside from that there isn't much going on here. I'm going to ah e to lower my rating, though this is still a serviceable vodka. Given the proof and price, it isn't a bad buy. The underlying bitterness here really does taste like vodka though - just a bit too industrial and uninteresting. And you do need to. E prepare to burn your tongue off with this one. For a serious bourbon fan, this could be a good choice. Otherwise, I'd recommend a smoother vodka at a lower proof with a better and more interesting flavor.