Seriously - this bourbon is criminally under rated and shamefully lesser known. For a price that is under $20 (seriously, under $20!) this is an incredible bourbon. Until now, I would have said that Four Roses Single Barrell is the best you can get as a value. This is almost as tasty as that bottle, but it is literally half the price. I cannot wrap my head around the incredible value this bottle provides. Why in the world Jack or Jim is the preferred whiskey of the high school/college/bar scene instead of this, I simply cannot grasp. This is fantastic straight or neat, mint julep, or with a coke. If you have never tried this bourbon you will kick yourself for being a snob or believing the marketing of the big names. In all honesty, this is the best borubon you never heard of. I've got some Willet, Blanton, and some Colonel - I would put this up against them in a blind taste test any day. Even if the people I shared it with totally disagreed with me, I only out $20. Seriously, buy this bourbon and keep it in your rotation.