Smells very good, very strange as well... Maybe like those marshmellow "circus peanuts" candies that are slightly more dense than cotton candy... very smoky flavor. Like a cigar... a bit hotter tasting than Chivas, definitely not as satisfying to me as Glenlivet 12 yr, totally different group of tastes conversing in my mouth... my overall impression is that i don't really like Red Label at all on the nose but the taste is really good.