This used to be about 31 dollars a bottle before the increase in tariffs. Even at the new price it's still a decent value. You must enjoy heavily peated whisky to enjoy this product. I am a peat fan and Laphroig 10 delivers in spades. Salty, briney, citrusy, with a sweet twist to it, you can taste the ocean lol. Some folks will not like this as they say it is too medicinal. Not for newbies or even the novice taster. One of my single malt staples.