Disappointed, but not surprised, truly regret the purchase. I had serious reservations about this 10yr, especially given it's only 80 proof and the $70 price. Let's face it, don't good Rye Whiskeys seem to start at 90 proof, at minimum? The 10 year age statement is worthless as I don't know what Jim Beam was thinking on this to water down to 80 proof, as the flavor profile is so... well... heavy medicinal impact. Oh, I know what they were thinking. Pure marketing, period. The juice has no value! I'm just hoping this stuff does well in a mixer, as drinking it neat is abusive.