Nose- campfire but if you are burning sappy logs. Taste - smoke initially then smoke and ash, them finishes with smoke. Seriously. There are light tickles of phenol on the nose, vanilla on the palate, some spice then finish has a little peat and sea salt. But those are at a 3 and smoke is an 11. It hits the itch if you want a pure smoke bomb but lacks nuance or depth. Water and ice didn't change much but the flavor of the smoke. Tried it in a fevertree smoked ginger beer. This is it's happy place. If I ordered this in Vegas for $25 I'd be impressed. Sweet and smokey balanced out with hints of oak and spicy bourbon and ginger. If I had a line wedge it would be perfect evening drink by the campfire.