In short, tastes like a youngish (but still quite sippable) bourbon aged in slightly more heavily charred barrels (there is a heavy, almost bitter char quality rather than sweet marshmallow), then finished in red wine barrels (the wine influence is unmistakable). When I tasted this, I did not know that it had been finished in red wine barrels, but nonetheless I noticed the wine influence immediately. On the other hand, I don't know for certain whether or not the distillate was aged in more heavily charred barrels than normal, or if it's just the influence of the moniker, or perhaps the influence of the secondary barrels. I definitely do feel like this is on the more dry, more bitter, and oakier side of bourbons, especially for age. Also, it drinks like something slightly higher proof (92 instead of 88).