Notes of milk chocolate on the nose (Milky Way bar?) and a touch of vanilla pudding. On the palate I'm getting more of that soft vanilla pudding flavour which continues through to the brief finish where the milk chocolate reappears. Mouthfeel is a tad thin. An interesting flavour transformation from the standard Jameson. Though not particularly complex, I'm enjoying what's there. This is light, fun and sweet without any offensive or challenging notes. I can definitely see this appealing to new and non-whiskey drinkers alike. A pretty good and inexpensive way to shatter the preconception of some that whiskey is a "harsh" drink.