Nose - rubbing alcohol, cherry, lemon and orange zest, yeast, moderate ethanol burn. Taste - rubbing alcohol, yeast, vanilla, lemon and orange zest, vanilla, mild cherry, moderate alcohol bite, finishing quickly with cloying, nondescript sweet, and yeast flavors. Pretty disgusting as a sipper. I agree with the assessment that it drinks more like a bottom shelf vodka. Much better for mixing, although there are better options around its price range.