I haven’t drank vodka since college. Couldn’t touch it! And then I gave this a shot after I read the Cosmopolitan article... I have never had a vodka this easy to drink! I mixed a full shot with some club soda and couldn’t taste any vodka, so I tasted it neat dreading that vodka rubbing alcohol taste and it never came! And it didn’t burn going down either. I recommend this to any vodka drinker and especially to people who though like me that vodka just isn’t for them.