Tasting from a 50ml. While at the store and having noticed they had a lot of different 50ml sizes of whiskeys that I had not heard of or had, I only decided on this one. The problem is, I can't remember why I thought I was going to enjoy this one over any of the other mystery bottles. All I remember is shuddering at the charcoal filtering, but I guess curiosity won me over somehow. Fortunately, the scent here is actually quite a bit enticing, so long as you can get past the extreme napalm that is ethanol vapor. I can smell the nuttiness that Jack Daniel's brings to the party, which I associate with charcoal filtering, since I steer clear of any other brand that uses that same filter medium. However, this is also easily detectable as a bourbon, because the corn seems to rule over the remainder of the nose with a lot of sweetness and sugar. Upon first taste, I struggle with getting anything other than the charcoal filtering nuttiness after a few seconds, likely due to the weak proof. The comparison here to Jack Daniel's was good, and honestly, it's hard for this product is distance itself much further than that. I'm getting a little bit of barrel and young corn sweetness in the middle of everything, but the finish comes quickly, burning any other taste profiles out of the way. As I go back for a few more sips, it's actually the smell that I don't like, leading me to believe this is something different; in fact, I would easily be convinced this is Jack Daniel's but aged in a freshly used bourbon barrel, or a re-charred bourbon barrel, something catchy like that. It's not winning any flashy awards, but I didn't think that's what path I was on here anyway. Honestly, if you're looking for a comparable, yet still different charcoal filtered whiskey, I would actually recommend this. I feel like following all the other painstaking rules to get bourbon on the label (and then filtering it at all, let alone through charcoal) is giving people a false hope of things that could have been. I would say if the strict new barrel rule were dropped (so barrels could be reused and helping to mellow the corn even more) and the proof were increased just slightly to say, 90, then this would actually be a pretty good whiskey without any other standards to worry about.