This in my opinion is a highly underrated product. I see this on the shelf all the time and can’t believe it hasn’t been snatched up. First off it’s just a good looking bottle and if you get the box with it even better. The gold is insanely smooth, does have a sweeter nose and palate, honey, maple, vanilla, banana. I didn’t experience the ash or bitterness as others have suggested. If you wanted to get someone started on whiskey and pull out a cool bottle at a party this is a good choice. If you like a burn/spice then this isn’t going to be for you. The flavor for me really shines in this one and just the uniqueness, I stress again, of how smooth this was. Had it not been for those I would rate this lower for a couple of key items, price, proof, and age. Price retail is going to be in the $90-$110 range or should be, it’s a NAS but estimated to be 4-6 years, and bottled at 80 proof. I can go low or high on proof and still enjoy it. Now the combination of the 3 some might issue with and I don’t disagree. That’s a pretty high price for what it is. You could easily find other quality bourbons or whiskeys for a lower cost, longer aged, and higher proof. I would only recommend drinking this neat, no water, no ice, no mixer just to get the full effect of the flavor of this one. If you like regular Jack Daniels you should like this one. Cheers!