Aroma: Faint caramel & alcohol. Flavor: Quick sip is slightly floral & alcohol. A longer taste reveals little; very tolerable alcohol thanks to the sweetness, caramel, and a toasted flavor I quite can't nail down...marshmallow skin and/or banana? Not a good sipper and "it'll do" for mixed drinks. Kraken Black Spiced Rum is better and cheaper. Rating is based on neat sipping.