I think I may have been a little too harsh on my last review of Old No. 7. It's actually not bad. Ethanol on the nose, but sweet and fruity on the tongue. Banana Laffy Taffy, not fresh banana is what I taste. Not a whole lot in the way of spice. The finish is short and just slightly bitter sweet. It's easy to drink at only 80 proof, but not too complex. I've avoided other Jack Daniels offerings because I didn't think I liked Old No. 7, but maybe it's time to rethink that.