Part of a sample Jim Beam 12 Days of Christmas pack sampler. Seventh of the 12. Quick hit review. Red hots cinnamon candy. Intense at first and settles down over time. Not much more, but then again, what else should there be? Artificial and synthetic. Cinnamon hot flavor is not as intense of the palate as is on the nose. Syrupy, but not overly thick. Consecutive sips build on the previous cinnamon hot and creates small bursts on cinnamon Red Hots intensity. Tongue prickles on the front mid tongue. A touch of dryness on the back as the tiny stabs slowly fade. Having had Fireball, I find that it is just sugar syrup with the themed cinnamon hots. Jack Daniels Fire is not as artificial as Fireball and a bit more intense and is preferable for shots or a mixer. This JB Fire falls on par with the JD though is slightly more syrupy and synthetic. Lands in the middle of the Fire spectrum (of the three). It will not disappoint if you are interested in the ‘Fire’ game. [Tasted: 12/16/20]