Neat. Brassy in color. Nose is cream soda like.. sweet and vanilla, a touch of oak. Taste is sweet, but less so than Clase Azul. Cream soda and a touch of oak, cinnamon and black pepper. Finish is just sucralose and artificial oak, some caramel. You know you bought this for the bottle. The juice inside is dominated by additives. It doesn't taste bad in the way that processed candy tastes good. I'm sure it's tasty for non tequila drinkers. Think 80 proof cream soda schnapps. Not for connoisseurs.