Distiller’s Friday Roundup – March 5, 2021By Stephanie Moreno
March is officially here so you know what that means: it’s time to restock your Irish whiskey collections. And although this year will be another socially distanced St. Patrick’s Day, it’s nice to see that the Irish whiskey brands are having some fun with the holiday. Tullamore D.E.W. is bringing back its O’Everyone campaign inviting any and all to become Irish for St. Patrick’s Day. But it seems this year, the brand is taking this idea a step further. If you’re a California resident, you’ll want to start scrolling your contact lists for anyone named Jameson. Read on for more details.
For those of you interested in Scotch whisky, don’t worry. There’s a new release you’ll be keen to see appearing on shelves. The Balvenie The Edge of Burnhead Wood has finally reached our shores here in the US. This single malt bottling incorporates heather into the kiln which creates a unique profile.
And if there are any whiskey collectors out there, there are two bottles that may interest you. One is a single barrel bourbon which is raising funds for charity. Meanwhile, the most accessible bottling honors the Zamundan Royal Family in a specially designed package. To find out the details on these bottles and more read along in Distiller’s Friday Roundup for March 5, 2021!
Tullamore D.E.W.’s O’Everyone Campaign Returns, Welcoming Jamesons to the Family
This year Tullamore D.E.W. will continue its O’Everyone campaign in March to commemorate St. Patrick’s Day. Since the holiday is celebrated around the world beyond Ireland, Tullamore D.E.W. invites everyone to be Irish for the day. In fact, this year the brand intends to go a step further for residents of California, the state where there are more Jamesons per capita than anywhere else in the US. They’re welcoming Jamesons into the Tullamore family.
Yes, you read that right. Tullamore D.E.W. is welcoming one “Jameson” to legally change their name to “Tullamore” to officially join their family. If you’re a California resident willing to change your name, you and three friends could win a St. Patrick’s Day experience you won’t soon forget: an invitation to the most exclusive socially-distanced pub in the world in the plains of the Mojave Desert.
But perhaps you aren’t willing to go to such lengths to join the family. Don’t fret. Tullamore D.E.W. is allowing every “Jameson” to change their name on social media to “Tullamore” on March 16th and 17th. When you do, the brand will donate $100 to Another Round Another Rally, a charity supporting America’s hospitality workers, as part of Tullamore D.E.W.’s $50,000 St. Patrick’s Day contribution to help the industry. DM @TullamoreDewUS on Facebook or Instagram to show your name change and support for our bars and bartenders.
For California residents named Jameson interested in joining the Tully family, see rules and details here.
Tullamore D.E.W.’s O’Everyone Campaign /Photo Credit: Tullamore D.E.W.
Balvenie The Edge of Burnhead Wood Released in the US
The Edge of Burnhead Wood is the fourth release in The Balvenie’s Stories collection following The Sweet Toast of American Oak, A Week of Peat and A Day of Dark Barley. The name refers to the location where young, spring heather was sourced on The Balvenie estate. This heather was dried then used in the kiln to help dry the barley. Aged for 19 years, this release is bottled at 48.7% ABV.
This bottling marks the first ever for the brand to include ingredients exclusively grown on its Dufftown estate. This begins with the home-grown barley which is malted at The Balvenie, as well as the water from the natural springs on the estate and the fresh heather from the Burnhead Wood.
“Stories are the lifeblood of The Balvenie Distillery and are deeply embedded in all the work that we do. The story behind The Edge of Burnhead Wood captures the majestic Speyside landscape and the inventive essence of The Balvenie’s loyal and determined craftspeople,” said The Balvenie Malt Master David Stewart MBE.
Drinkers can hear the story of The Edge of Burnhead Wood via a recorded podcast series hosted by The Balvenie Global Ambassador Gemma Paterson and featuring Dave Stewart, former Estate Manager at The Balvenie. This podcast will be available through a QR code tag on the bottle that drinkers can scan using their smartphones.
Only 19,000 bottles of The Edge of Burnhead Wood were released worldwide with the US receiving its allotment just last month. It has an SRP of $299.99.
Crown Royal Launches Coming 2 America Limited Edition Bottling
This limited edition bottling of Crown Royal Deluxe is inspired by the 2021 film “Coming 2 America” starring Eddie Murphy and Arsenio Hall. The purple and gold stitched bag and packaging was designed by Oscar-winning costume designer Ruth E. Carter who pulled patterns from the clothing worn in the film by the Zamunda Royal Family for her design.
This Crown Royal Coming 2 America bottling is available now in limited quantities across the US in anticipation of the film’s release on March 5th on Amazon Prime Video. It has an SRP of $24.99.
Buffalo Trace Partners with Chris Stapleton on E.H. Taylor Bottled-in-Bond Day Edition
On March 3, 2021, Buffalo Trace announced the launch of this commemorative edition bottling of Col. E.H. Taylor Jr. Bourbon. The release marks the 124th anniversary of the passing of the Bottled-in-Bond Act in 1897 which was championed by Col. Edmund Haynes Taylor, Jr. This single barrel bottling was distilled at Buffalo Trace and barreled on January 5, 2012. It was bottled in early February 2021 at 100 proof.
This release will only be available through musician Chris Stapleton’s charitable fund Outlaw State of Kind. Initial bottles will be auctioned to raise funds for disaster relief in Texas and Eastern Kentucky which suffered recent extreme weather events. The remaining bottles will be used throughout the year to raise funds for a variety of charities across the country. All bottles in the release will be autographed by Stapleton.
Stapleton says, “The first glass of E. H. Taylor, Jr. I ever had was in the studio. Vance Powell, engineer of both music & good times, brought a bottle to the session for inspiration. That week we recorded an entire album, and that album was Traveller. We’ve made it a point to keep a bottle around ever since. So when E. H. Taylor, Jr. approached us to partner up for an exclusive bottling in celebration of Bottled-in-Bond Day, it seemed like a natural fit since they were already a part of our musical journey. Together we’ve decided to use the occasion to give back to the communities that have been the real magic in both of our stories. The challenges of these times have left many in need, and we’re honored to help address some of these needs through this partnership.”
To participate in the bidding for the initial bottles visit the online charity auction Charitybuzz here.
Flavored Whiskey BSB Brown Sugar Bourbon Announces New Owner Jamie Foxx
This week it was announced that actor and musician Jamie Foxx has become the owner of the whiskey brand BSB Brown Sugar Bourbon. This flavored whiskey brand was first launched in Washington in 2016. Using bourbon as its base, the whiskey is flavored with brown sugar and cinnamon. Foxx will help to expand the brand and will provide support in its creative direction.
“I’ve always lived by the rule that life is short, and you need to go out and do what you want to do,” said Foxx. “Owning a brand that brings sweet life to the party has always been a goal and with BSB we’re making it happen. Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight. Anyone who tries BSB is going to love it just like I do.”
To commemorate the new ownership, the BSB Brown Sugar Bourbon bottle has been redesigned, but the product remains the same as the previous editions. It’s bottled at 60 proof and is available nationwide with an SRP of $21.99.
Additionally there is an overproof version of the flavored whiskey called BSB 103. As the name suggests, it has a proof of 103 and an SRP of $29.99.
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TIDBITS FROM AROUND THE SPIRITS WORLD
Let’s take a quick look at what else is going on around the world this week…
This limited-edition bottling of Woodford Reserve Bourbon commemorates the running of the 147th Kentucky Derby held in 2021. Like the previous year, this Woodford Reserve Bourbon bottle features the artwork of Louisville artist, Richard Sullivan, a former MLB player for the Atlanta Braves. This limited-edition is sold in liter-sized bottles beginning in March 2021. Woodford Reserve is the Presenting Sponsor of the Kentucky Derby. The SRP for one liter is $49.99.
Barrell Bourbon Batch 028 is made from a blend of straight bourbon whiskeys distilled in Tennessee, Kentucky and Indiana. The bourbons were aged for 10 or 11 years and the blend and bottling was done in Kentucky by Barrell Craft Spirits. It is bottled at 108.86 proof and available as of March 2021 with an SRP of $90.
Dahlia is a tequila brand launched by Fausto Zapata & Vicente Cisneros, founders of Mezcal El Silencio. This Cristalino Tequila is made with 100% blue weber agave and it aged for 6 months in white oak barrels qualifying this to be a reposado tequila. Then after aging, the tequila is filtered through activated charcoal to remove the color. The dahlia is the national flower of Mexico. Dahlia Cristalino Tequila has a SRP of $39.99.
The Naturalist American Gin is milled and distilled in-house at Still Austin. The base of the gin is made with 70% Brasetto rye and 30% non-GMO white corn, all sourced from Texas farmers. Additionally, the gin is made in 100-gallon batches using 12 botanicals including organic juniper, coriander seeds, cinnamon, citrus peels, elderflower and allspice berries. This American gin was formerly known as Texas Rye Gin, but was rebranded and packaged in March 2021. It has an SRP of $32.
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