Absolut // Sweden
Absolut America is a limited edition bottling painted with red, white and blue colors and is the same winter-wheat-based Absolut Vodka. The brand has partnered with the non-profit organization, Keep America Beautiful (KAB) which celebrates its 65th anniversary in 2018. KAB "strives to end littering, improve recycling and beautify America's communities". Between May 1 through September 3, 2018, Absolut will donate $1 for every photo shared "showing how people party with a purpose" using the hashtag #AbsolutAmerica and #promotion. Availability begins May 1, 2018.
Unflavored VodkaDistilled from any agricultural product, most commonly grains or potatoes. Typically distilled to 95% ABV. Water is added to bring the spirit down to as low as 37.5% ABV in the EU and 40% ABV in the US. It is usually filtered, often with charcoal, prior to bottling. It is almost always clear and unaged.
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.