Absolut // Sweden
Elyx is made from 100% single-estate winter wheat sourced from the Råbelöf Castle near Åhus where Absolut is made. It is distilled in a single column-still made entirely of copper. First launched in select markets in 2011, was released in the US in 2013. "Lyx" is the Swedish word for "luxury".
Unflavored VodkaDistilled from any agricultural product, most commonly grains or potatoes. Typically distilled to 95% ABV. Water is added to bring the spirit down to as low as 37.5% ABV in the EU and 40% ABV in the US. It is usually filtered, often with charcoal, prior to bottling. It is almost always clear and unaged.
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.