Picon // France
Amer Picon is an aperitif liqueur made with fresh and dried orange peels along with dried gentian roots and quinine. Amer in French means "bitter." Not currently available in the US.
AmaroAmaro means “bitter” in Italian. No legal definition exists, and though it originated in Italy, amaro (plural: amari) can be made anywhere. Originally created to aid in digestion, it is a bittersweet liqueur made from the maceration or distillation (or combination) of herbs, spices, roots, flowers, or other botanicals. Often uses neutral spirit as the base, but other liquor or wine made be used. Can be aged. Sugar is added before bottling. ABV varies, but tends to be 20-40%.
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.