probably ok in cocktails I'm not a cocktail guy usually, I just wanted a cheap liquor to sip on for a tight budget pay period, saw this for a dollar more than Evan Williams so I gave it a try as I've been having a lot of rums lately. definitely not a sipper. but sipping notes from an experienced liquor store employee: the nose is not scary, goes down smooth, notes of molasses if you swallow right, but then this huge plastic/rubber taste comes in, all invasive-like, that I can only describe as those bendable parts of action figures. as I said, probably okay in cocktails, I find Bacardi so far in their rums to be pretty underated at their price points, but man... not a sipper for sure. wish I got Evan Williams...