Beefeater // England
Beefeater Wet was discontinued in 2005, after a mere 5 years in the US market. A different take from the brand's original, London dry gin, this recipe contains additional spices and pear essence. It was also bottled at a lower proof, 37.5% ABV, than the original.
Modern GinAlso has been referred to as "Contemporary", "New Western", "New Wave", and "New American". This style is not legally defined. In general, this category of gin, while it does contain juniper, places less of an emphasis on this botanical. Other botanicals not classically used in London Dry gins are often utilized and often highlight botanicals grown in the region the gin is produced. Most produced as either London Dry or Distilled Gins.
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.