At the Sheraton on business here in Phoenix...and my choices are limited. I paid $20 for a pour of this. Not worth $20/pour, but I get it...premium prices at hotel bar. Smooth, but bland and lacking in any personality. Given my limited choice between this and a few Jim Beam's and Jack's, I think I made the smarter choice, but I won't be buying a bottle anytime soon. On the brightside, I think this would make great Irish coffee