Famous Grouse // Scotland
The Famous Grouse got its start just as most blended Scotch whiskies got started--by wine & spirits merchants. They would create their own blend to sell to their customers and the most popular ones have withstood the test of time. Famous Grouse was created by Matthew Gloag in 1896 and the bottle still bears his signature. The Edrington Group owns this brand now, along with Highland Park and The Macallan.
BlendedComprised of both single malt(s) and single grain(s) often from many different distilleries; if Scotch or Irish must be aged for at least three years in oak barrels; Irish may include single pot still whiskey in the blend.
"Whoa! This is an intensely aromatic whisky with loads of malt on your nose. This mingles along with salty sea air, chewy caramels, and orange zest. The body of the whisky is greater than your average blend. As the dram winds down, honey and citrus are the last guests at the party. "
Fruity & Sweet
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.