Don't listen to Gregory [joking] price should Never have anything to do with taste. Hancock Reserve plainly states this is a fruity sided burbon. Coming from the Buffalo Trace family you would think grass,and smoke. But no. This drink is a pleasant citrus and floral garden of flavor. Let your nose be your guide on this. You will drink what you smell. And in a world where distilleries and distributer jack the price up for the sake of name recognition [looking at you Jack,Jim&Johhinne] with shi@ty taste behind it. Little gems like this are a godsend in the sea of detritus swill. But hey everyone's taste buds are different, and no two pallets are the same. I will continue selling this and drinking it [I have had 4 750ml in the past 2 months]. Yummy good.