Jim Beam Apple
Jim Beam // Kentucky, USA
Jim Beam Apple is made by blending together the brand's Kentucky Straight Bourbon Whiskey with green apple liqueur. To support its launch, they partnered with social media app, Snapchat, for their marketing campaign. Through October 2015, sponsored video ads were featured on Snapchat's Live Stories.
Fruit LiqueursFruit(s) is the the dominant flavor for the liqueur. Often, but not always, the primary fruit flavor will be listed on the bottle. And sometimes the fruit will be listed in French. The base spirit is often neutral spirit, but other liquors such as brandy can be used. Sugar is added before bottling. ABV varies widely.
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.