Jura // Islands, Scotland
Jura Turas-Mara (Gaelic for "long journey") is a tribute to the people of the isle, the Diurachs, who were forced to emigrate from the Scottish Highlands in the 18th and 19th centuries. The "clearances" led many displaced families to the US, Canada, and even Australia. To honor their long journey, Jura Turas-Mara was released in 2013 as a Travel Retail exclusive. It's available at select duty-free outlets for those embarking on their own journey (with an appropriate compass included).
Single MaltDistilled in pot stills from 100% malted barley, produced at one distillery, aged in barrels; if Scotch or Irish, must be aged for at least three years.
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.