I remember back as a geeky chemical engineering major in college, I was dating this one girl who was the nicest, sweetest human being. She was also stunningly gorgeous. But...she was at a all girls college in a rural part of the state, which had a dozen others that looked like her. Her value there I'm sure was minimized because everyone was good looking. When she started hanging out with us engineers, she stood out like a gem amongst coal pieces. That there is Lot 40. For years, this whiskey never got its true credit. It probably was overshadowed by the Scots, Americans, occasional Taiwanese Kavalans and Indian Amruts. But, it's a gem. Probably one of my top 3rye based whiskies (along with Midwinter, and Crown Royal Noble). It's slowly creeping up in price, so might be worthwhile to get it while it's still reasonable.