Mermaids // Isle of Wight, England
Mermaid Gin is made in Ryde at the Isle of Wight Distillery located just of the southern coast of England. It is made with 10 botanicals, three of which are foraged locally: elderflower, boadicea hops, and rock samphire--also known as "Mermaid's Kiss." Other botanicals include coriander, licorice, grains of paradise, and fresh lemon zest among others. Isle of Wight Distillery was founded in 2014 and whisky is expected to arrive sometime in 2019.
Modern GinAlso has been referred to as "Contemporary", "New Western", "New Wave", and "New American". This style is not legally defined. In general, this category of gin, while it does contain juniper, places less of an emphasis on this botanical. Other botanicals not classically used in London Dry gins are often utilized and often highlight botanicals grown in the region the gin is produced. Most produced as either London Dry or Distilled Gins.
Print a shelf talker
Adorn the liquor shelves of your store (or your home collection) with Distiller shelf talkers to inform guests about each bottle.